Careers
Careers
Careers
9 figures in sexual health
Expanding into 3 verticals
2 consumer brands
Hello Nancy · Biird
Led by experienced operators
Who grew our beloved brands CASETiFY
1,000,000 customers +1 ≈ every 23 s
In under 36 months, profitably

We move fast. We experiment. We build enormous brands.

See the record →
Hong Kong · Shenzhen · London · San Francisco
(01) Operating record

Customers

1,000,000+

Revenue

9 figures

ElapsedUnder

(02) The spaces

We focus on health categories where people need more than content or commerce. They need products they can believe in, advice they can use, and brands that respect the stakes.

01 Sexual health In market

Care for intimacy, hormones, fertility, pleasure, and agency still asks people to navigate stigma. We build brands that make the category easier to enter and safer to trust.

02 Longevity Coming soon

Longevity is moving from abstract promises to practical healthspan: energy, recovery, prevention, metabolic health, and routines people can keep.

03 Mental health Coming soon

People need support that feels accessible and human, with enough clinical seriousness to be trusted and enough cultural fluency to be used.

04 Education Coming soon

Better health decisions start with language people understand. Education turns expert knowledge into routines, confidence, and behavior change.

(03) Brands

Our portfolio starts where trust is hardest to earn. Today, Care & Bloom operates in sexual wellness, with new brands planned across longevity, mental health, and education.

Hello Nancy's Lem product photographed on a bright yellow set with lemon slices
01/02

Hello Nancy

Sexual wellnessIn market

Sexual wellness, direct to consumer. A stigmatised category made easy to enter and safe to trust.

Visit brand ↗Visit brand ↗
Biird's blue glass object resting on a bare branch against a blue backdrop
02/02

Biird

Intimate wellnessIn market

Design-led intimate wellness. Objects made to be picked up, understood and bought without apology.

Visit brand ↗Visit brand ↗
(04) People

Built by leaders and operators with experience scaling consumer brands beyond $100M, alongside a Care & Bloom record of more than one million customers.

Operator track record
IM8 CASETiFY Peak21
(05) How we raise the ceiling

Our operating values

  1. 01Outsized ambition
  2. 02Agency
  3. 03Reduce cycle time
  4. 04Relentless upskilling
  5. 05Organic (re)org
  6. 06Human potential
  7. 07Creativity
  1. 01 / 07

    Outsized ambition

    Pick goals big enough to force better systems, sharper judgment, and measurable movement.

  2. 02 / 07

    Agency

    We value actors: people who see the gap, name the move, and push the work forward because they care about the outcome.

  3. 03 / 07

    Reduce cycle time

    Move in tight loops: act, read the number, reflect, and change the system quickly.

  4. 04 / 07

    Relentless upskilling

    Getting better at the craft is an everyday expectation for the team and for every leader.

  5. 05 / 07

    Organic (re)org

    Create structure around the problem, then rewrite it as soon as the structure stops serving the number.

  6. 06 / 07

    Human potential

    Treat entrepreneurship as a path for people to discover a larger version of themselves.

  7. 07 / 07

    Creativity

    Original thinking matters most when it becomes shipped product, sharper creative, or better customer insight.

01 / 07
(06) How we work together

Focused teams. Player coaches.

Pilot and co-pilot teams

Small pods own specific KPIs with a clear pilot, a strong co-pilot, a visible scorecard, and enough autonomy to move within the day.

Player coaches

Senior owners coach and play: they build the system, mentor the team, and personally take the hardest position when an area is new, broken, or below floor.

What player-coach means

Coach: what you own

The KPI your team is hitting.

The daily report, the Tuesday call, and the number.

The frameworks, scorecards, and rituals.

The operating system everyone runs on.

Your people have what they need to ship.

Resourcing, unblocking, and escalation before momentum dies.

Player: what you do not delegate

Below floor, fix it yourself today.

If the work is broken, jump in.

The new and evolving areas.

Own the work before the recipe is locked.

Rewriting structure as gaps appear.

Fight silos and work that does not ladder to the number.

(07) Careers · Checking openings

Join the spaceship.

Checking current openings…